As all of us know that LinkedIn is a professional network where people tend to connect with other professionals to build a healthy and professional relationship for their business needs. Many connections are known to us while we get acquainted with many of them by accepting or sending the request to connect.
Personalized message after connection requested accepted
As you might have realized that many of the people like to share about them as well as loves to know about you for a better business opportunity. Similarly, you should also send a well written personalized note that how glad you are to get connected with them and you would like to get acquainted with them. After the exchange of 3-4 healthy messages, you must pitch with a business proposal detailing about your company services and your motive and interest to reach them to find out if there is any synergy to work together may be now or in future.
Posting on LinkedIn about your services
Instead of pitching every connection individually, you can opt to post your business on the LinkedIn which will automatically reach to all of them while going through their feeds. There is a lot of chances that the person who will be in need of your services may directly get back to you with an inquiry and behave as a potential lead and a client later on. Many of them have succeeded and survived with this technique for generating B2B sales. You just need a got good number of connections in order to reach more people with your post. Later you can view the statistics of your post with all the details.
Email/Message the hirer based on their post on LinkedIn
LinkedIn has become the main platform for hiring as well and hence many people responsible for the hiring posts about the open position. You can either comment, direct message or email the responsible person regarding their post and ask if they would like to prefer your services or not. Though there would be many respondents to that particular post you can stand of them by emailing them and constantly following up regarding the updates. This process needs certain efforts from your side by the result is certainly rewarding.
Post on LinkedIn Groups
The best advantage that you can take of LinkedIn is the usage of LinkedIn groups. There is no limit to join any groups and the best thing is that you can reach thousands of people at the same place without connecting with them and convey about your offerings/services by posting in a particular group. You must target and select a group with planning in order to reach the real customers. You may also create a group and invite others to join to build a network of your choice.
Pitch LinkedIn group members personally
Other than just posting in a LinkedIn group you can also pitch the group members personally without connecting with them. Previously there was no limit for sending messages to the members of the group but recently LinkedIn has restricted this limit and allows you to send 15 messages to a member of a particular group which will renew after a month. In the next month, you can send 15 more messages to the group members. However, if you are associated with a lot of groups than these numbers won’t affect you from reaching to a decent number of people in the groups.
Share an Article on an attractive topic
One thing that attracts people directly towards your profile or your professionalism is the type of quality Articles that you share on your LinkedIn profile. Every person on LinkedIn likes to read and share great content they come across. If you have a great content and a great topic than it is likely that people would share your stuff and you would be able to get the limelight on the professional network. As LinkedIn is also a social media platform that has its own advantages, it can help you boost the traffic which will eventually provide a potential lead.
This feature is available in LinkedIn in Premium account for which you have to buy the subscription. Through this feature you can directly sent messages to another LinkedIn member you are not connected to. You receive a specific number of InMail credits based on your subscription type, hence you must use it smartly at the situations where it is actually needed. This feature helps you stand out of other people and the opponent will be notified that you have send them an InMail only if they are open to receive an InMail messages through the Account & settings.
Regular Updates with Blogs/Achievements/Latest News
As LinkedIn is the best tool to post and share about the latest updates in the world, you can also share the important and latest stuff that you have with you that you think will entertain or educate your audience than you must do it first. There is a strong possibilities that after reading or going through your blogs/achievements/latest news someone will try to know more about you and may find you potential for their needs, you never know.
Turn your profile views into new business
Most LinkedIn users are familiar with the “Someone has viewed your profile” email notification. If you’re like me, you’ll open it, glance at the content, and send it directly to the trash. Once you find someone worth reaching out to (meaning a person who you think is your ideal prospect or customer), you can open his or her profile in a new tab, scan it to quickly find out some additional personal and professional information about him or her, and then invite him or her to connect.
Ask employees to post your company’s content
You’ve been searching tirelessly for some powerful brand advocates to share your company’s blog content and case studies, and they were sitting right in front of you the entire time. Data shows that 50% of all employees already post to social media about their employers, so why not ask them to share updates related to your brand that can generate traffic and leads?
Make yourself discoverable
Search engine optimization isn’t just for Google. On LinkedIn, making yourself easily discoverable and touting your experience has the potential to boost the number of opportunities you have to sell your products or services.
If you’re a graphic designer, and someone in your area needs help to create a logo, you want to be the person who pops up when they search “graphic designer near me.”
Here are a few things you can do to boost the likelihood that happens:
- Make sure your profile is 100% complete — or as LinkedIn calls it — “All-Star” status. Chronicle all your relevant work experience, complete with clear job titles and descriptions that prove you know your stuff.
- Determine which keywords you want your profile to rank for, and search them. Click on the top search results and pay attention to where those keywords are placed in those professionals’ profiles. Then, follow their example by incorporating them into your profile in a similar way.
- Include anchor text in your links in your profile. As a graphic designer, relevant text like “My Graphic Design Website” will help you get found more times than “My blog” will.
- Join more groups. When search engines like Google crawl a page to determine how it should be ranked on SERPs, in most cases they take into account all its text. Since the groups you’re a member of are displayed on your profile, their names will help you rank for relevant searches that your prospective clients are conducting.
- Request recommendations. Some experts believe that 10 or more will boost your profile’s search engine ranking.
Publish posts with LinkedIn Pulse
Taken directly from the LinkedIn FAQ:
“The quickest way to build your professional brand is with LinkedIn’s publishing platform. Use it to write about everything from industry trends to career accomplishments. It’s important to write about what you know, as these articles will help you establish yourself as an expert.”
Like on your post-click landing pages, the more authority you can show off, the more sought after you’ll be by prospects hunting for your services. Consistently publishing educational articles and blog posts about industry news has the potential to not only drive traffic to your website but eventually position you as an influencer in your space.
LinkedIn Pulse allows you to do that with an easy-to-use interface that you can use to write rich, long-form content that includes images, videos, and even links to your company website.
Sponsor your most valuable content
Sponsored Updates allow you to infiltrate the LinkedIn feeds of people who are most likely to find your content valuable.
The best ones pair a genuinely valuable piece of content (think ebook, guide, or template) with the following tips:
- Add visually enticing thumbnail images. Add your own if you’re not partial to the one automatically pulled from your web page.
- Create a compelling headline that answers “What’s in it for me?” What will your prospect get from clicking through?
- Take advantage of your connections. Content shared by popular people in your network (like your CEO or a well-known brand advocate) have higher click-through potential.
- HubSpot leveraged the power of Sponsored Updates to generate 400% more leads than they had with any other platform.
Create a sponsored InMail campaign
Sponsored InMail campaigns allow you to cut through all the clutter and reach the LinkedIn inboxes of the people who matter to your business. Use the service to send rich content and compelling offers to targeted prospects of your choosing.
Leverage the personalized power of dynamic ads
The more personalized your message is, the more relevant it is to your prospect. With LinkedIn’s dynamic ads, you can target people with highly specific marketing messages depending on your goal.
Keep using LinkedIn in various ways for generating B2B leads, all you need is some patience and efforts.